My friend’s mother told me about this experience that a friend of hers had, and since I’m going thro an uncreative patch, I shall tell you the same story. Besides, it deals with the impact of adverts, a favourite hobby-horse of mine –
The friend’s mother’s friend was once upon a time, cleaning out a cupboard full of odds and ends, when she found a bottle f ink. Meaning to throw it away, she placed it on the floor and continued with her spring-cleaning.
In her earnest pursuit of cobwebs and junk, she forgot about the bottle on the floor and knocked it over. The cap was loose, so the ink flowed out and formed a bright blue puddle on the floor. Not wanting to leave blue footprints all over the house, she called out to her son (about 6 or 7 years old then), and asked him to bring a cloth to wipe the ink off the floor.
The boy returned 5 mins later, brandishing a fresh sanitary napkin in his hand. The suitably horrified mother asked him where he had found that, and why he had brought that, and not an innocuous bit of cloth. The child innocently replied that he’d seen her keep these things in the bathroom cupboard, and that he knew it was for wiping off ink. He told her very seriously, that he’d seen it on T.V – that you can pour a glass of blue ink onto the pad, and it wouldn’t spill.
Maybe this triggered off the ‘Cloth is for curtains (and wiping ink)’ ad ? I wonder…